Johannesburg – Social media was awash with the criticism of the recently launched and just ended price promotion on sanitary wear for women in South Africa.
What would otherwise be seen as a good gesture, and giving back to the communities Pick n Pay serves, the promotion has brought unwanted attention to the chain supermarket giant.
Users question the genuineness of the promotion as social responsibility, highlighting that the price promotion only lasted one day, which they felt wasn’t long enough.
Comparisons were drawn between this promotion and other similar promotions run by the stores, with one Ms Buntu pointing out that “…specials for alcohol [will last] all month, heck all year.”
Ms Buntu goes on to lament on the reality that sanitary wear is an issue right now in South Africa.
“Sanitary wear is an actual entire issue today because there are girls who actually cannot afford that luxury, who use cow dung or leaves”.
Attempts to reach the PnP marketing team at their head office was futile at the time of going to print.
however, a shopper we met at Eastgate had a word of advise for the retail chain.
‘Thanks for the promotion, but you can do better.’