Liao Xiuying presents salted duck eggs to visitors in Fenggang village, Ruijin of East China’s Jiangxi province, on Aug 25, 2016. Since last year, the 86-year-old and her fellow villagers have seen their income increase dramatically through selling the local delicacy through an online business platform.
Liao Xiuying, a woman who survived the Japanese invasion more than half a century ago, is now helping to lift her village out of poverty with the help of e-commerce.
Liao’s parents died in the Chinese People’s War Against Japanese Aggression (1937-1945).
Liao started making and peddling salted duck eggs as a teenager, but she had never thought selling the eggs could turn into big business.
Last year, a cooperative was set up in Fenggang village of Ruijin to help the local residents sell farm produce including salted duck eggs through an online platform.
The new business model has paid off. Since its founding, more than two million salted duck eggs have been sold, and residents in poverty have seen their revenues and income increase significantly.